We'll tell you exactly what's going wrong and how to fix it
Some of the PPC accounts we have run
After trying several agencies, we have found a partner who genuinely becomes part of the team and understands our business. They keep a close eye on every campaign staying profitable.
Fernando Cerro Gallego
Co-Founder · Huakai
The service
Campaigns increasingly run themselves: AI bids, targets and even generates the ads. What doesn't get automated is deciding what is worth testing, checking whether it really works, and knowing what happens to the person who left their details once the click is over. That's where we work, with AI as a tool and more than ten years of media buying behind the decisions.
We build and run your campaigns on Google, Meta, LinkedIn and ChatGPT Ads. AI gives us speed to comb through data and spot patterns; the judgement on where every euro goes, and why, is ours.
Every ad starts from a hypothesis. We change one variable at a time, wait for enough data before drawing conclusions and keep iterating on what wins. So you know why an ad works, not just that it did.
We look at your landing page or website with the data in front of us and tell you what is holding conversion back and what to test first. If you also need us to build it, we quote for that separately.
We set your spend against your business's real revenue, not just what Google or Meta credit themselves with. If the platform says one thing and your bank account another, we spot it and tell you.
We follow every lead until it buys or drops out, in your CRM or, if you don't have one, in a shared sheet. With that we steer the campaigns towards the leads that end up buying, not the ones that come cheapest.
A good campaign with a slow reply loses money. We look at what happens to leads once they arrive (response time, follow-up, closing) and tell you where the sales are slipping away.
We get into everything that affects the return on your investment. If you also need a landing page, video or image ads, or a CRM set up, we quote for that separately.
Our method
Before we touch a single campaign we build your frame: the four numbers that decide whether a euro of advertising is well spent in YOUR business, measured through to the sale and not just to the click. Without that frame, optimising is pulling levers in the dark.
Which business metric actually decides, not which platform metric. Sometimes it's CPL, sometimes CAC, margin per order or 12-month value. And what a good lead means for you: not the cheapest one, but the one that ends up buying.
How much you can pay for a customer and still make money. It comes out of your margins, your repeat rate and your close rate, not an industry benchmark. It's the ceiling every bid answers to.
Where your results come from today and what they really cost, with the measurement fixed and set against your revenue. And what happens to every lead after the click: how many get a timely reply and how many close. This is almost always where the first surprise turns up: what the platform claims and what your business invoices don't match.
Which channels (Google, Meta, LinkedIn…) and which countries are worth opening, in what order and with how much. Every new channel costs work and money: the ones that won't perform are better left shut.
With the frame in place, every decision after it has something to be measured against. And it doesn't end at the campaign: we follow every lead through to the sale and measure again against your revenue, so the optimisation chases what actually buys. That's what lets us tell you a channel isn't right for you, and show you why.
How we work
No surprises. If at any point we see this isn't a fit, we say so before it costs you money.
Half an hour. You tell us what you spend, what you expect and what isn't working. We come out with a yes or a no, not a generic proposal.
We get into the accounts and your analytics. You get what we found, what we'd change first and what impact we expect.
We rebuild whatever needs rebuilding and start optimising. Big changes get discussed first; day-to-day ones we make and then tell you about.
Weekly optimisation, a monthly strategy meeting and a direct line for anything urgent. With the same person who took your first call.
Our clients stay with us for an average of 3 years.
«+3% growth in total business revenue»
«CPL down 52% while MQL volume went up 45%»
«Scaled without losing profitability.»
€40,000 in revenue on €6,000 of spend
Reviews like these only come out of working one account at a time
Translated from the original Spanish. The originals are on LinkedIn, linked below.
Natalia Bosch Baeza
CMO, Brand & Communications
Grupo Adaptalia
He understood exactly what we needed without long explanations. His expertise in Google shows in every decision, but what really sets him apart is the communication: he replies fast, explains clearly and makes something this technical accessible. The results speak for themselves.
Kíke García Gil
CMO
Source Elements
We brought him in for a technical problem in Google Ads we couldn't solve, and for strategic guidance. The whole team was delighted. What stood out was his flexibility, his commitment and the follow-through all the way to execution.
Carlos Peiró Candel
Marketing Director
Clínica Londres
Thanks to his analytical approach and his ability to keep optimising the paid media strategy, we improved conversion rates and brought the cost per lead down, making everything we do more profitable.
Fernando Cerro Gallego
Co-Founder
Huakai
After trying several agencies in the past, with Jorge we have found a partner who genuinely becomes part of the team and understands our business. They keep a close eye on every campaign staying profitable, and in our regular meetings they bring really relevant insight that helps us a lot when making decisions.
Gonzalo Díaz Cortés
Business Development Director
Key Language Consulting
Since we took him on we are in a far better position against our competitors and the leads keep coming. Taking him on was clearly the right call and we will keep doing it.
Juan de la Torre
CMO
Twenix
Jorge has a deep understanding of online marketing and makes decisions based on data. That translates into getting far more out of the marketing budget and it makes any project he is part of work.
Sony Fernández de Bobadilla
CEO
Aurorajobs.io
Really good experience working with Jorge on the social strategy. He helped us land our priorities and optimise until we hit our CAC target. Very happy with both the way of working and the results.
Javier Rodríguez Fernández
CEO
MZG Asesores
I trusted Jorge with a digital marketing project aimed at lead generation, and it turned out to be a safe bet. Thoroughly recommended for B2B businesses.
Irene Hernández
CEO
Gataca.io
A great professional to work with. Responsive, very flexible and quick to adapt to what the client needs and expects. He always hit his deadlines and put our satisfaction first.
Giona Capurso
CEO
Hoply
We run a SaaS and hired Jorge for a paid media campaign audit. He quickly knew what really matters for a successful campaign and what does not, which saved us a lot of time and focus. Straightforward and direct, no fluff, just clear recommendations we could put into practice right away.
See all 17 recommendations on LinkedIn
Your options
We are not always the right answer. These are the four ways to solve this, with the good and the bad of each.
Makes sense if: You already spend consistently. If you're not there yet, start with an audit.
Makes sense if: You need a lot of different services under one roof.
Makes sense if: Small spend and a narrow set of needs.
Makes sense if: High, sustained spend, with enough volume to justify the headcount.
How we charge
No flat percentage of your ad spend. We explain the logic before the first call so you don't waste your time if it isn't a fit.
Google Ads, Meta Ads, LinkedIn Ads… each channel is its own job: its own structure, creative, measurement and follow-up. Two channels cost more than one because they are two accounts to look after, not one with twice the budget. And each country counts as one more channel: Google in Spain and Google in Portugal are two separate campaigns.
A percentage of what we manage, in bands. The difference from a typical agency: that percentage goes down as your spend goes up. The more you grow, the less each additional euro of management costs you.
The actual figure depends on three things: which channels we run, in how many countries and how much you spend. It comes out on the first call, with real numbers, not a rate card that means nothing without knowing your case.
We'll audit your campaigns for €1. Three sessions, a document with what we find and an honest recommendation, even if it's that you don't need us.
Who's behind this
Founder · George Growth
Behind that "we" there's a small team, small on purpose, and I'm the one running it. Whoever gets into your account stays on it: the person who takes your first call is still there months later.
I've spent over a decade managing ad spend on Google, Meta and LinkedIn for companies that already invest seriously: more than €25 million and around sixty accounts.
When a new channel shows up I do what I did with Performance Max and with ChatGPT Ads: get in early, test it first with my own money, and report what works and what doesn't.
Jorge Mayayo
Frequently asked questions
Not seeing results is a lot worse.
Leave us your details and we'll get in touch to set up a call, no strings attached.
At that level of monthly spend it doesn't pay for you to have us run your campaigns month to month: you'd be putting into fees what should be going into ads. We'd be costing you money, and we'd rather tell you than charge you for it.
That doesn't mean we can't help. There are two routes:
A working session on your account: strategy, a look at your competitors and the concrete steps you should take, in order. You leave with a plan you can run yourself or with whoever you like.
On the channel we explain how to build and optimise Google and Meta campaigns yourself, with the same judgement we apply for our clients.
See the channel and subscribeWhen your spend grows, we'll be here.